The 6 "attitude-values" of the company:

The defense and development of our values are an integral part of the company's strategy. This is not about being perfect, it is about promoting these values by our acts and attitudes to the best of our ability, and about having a moral guide in our actions and relationships with others on a daily basis.

Here are the 6 attitude values that forged our company:

  • To be honest in one's acts and one's thoughts
  • To practice solidarity and help others
  • To be friendly and welcoming, and to respect others
  • To be committed and do everything needed to succeed
  • To accept failure in order to take risks
  • To have confidence in oneself and in others



  • Honesty; this means transparency in our exchanges, it means not to deceive others, whether they be customers, colleagues or suppliers

  • Solidarity; this means, in success, to earn and share together, and, in adversity, to find solutions together

  • Friendliness; forged from an ancestral tradition in Aquitaine, this is a way of respecting others while at the same time respecting their freedom, it is also a way of improving one's quality of life, but it is not a pretext to let things slide

  • Commitment; this is a form of culture of results and of risk-taking, it means respect for one's word, it means "say what you do and do what you say"

  • Right to failure; this is the right to say "nothing ventured, nothing gained", the right to failure encourages the taking of risks, and therefore also encourages initiative, creativity and innovation

  • Confidence; this is a pre-requisite for any team action: confidence in oneself, confidence in others. It is the binder of all values, both strength and wisdom, it allows both to resonate virtuously
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